customer is king

Who is the Boss?

Who is the boss in your organization? Is it you? Or, the founder? Or, the CEO? Well, they are just the titular bosses; in today’s INTERNET driven world, the real boss is the client. And a Client demands that you understand him/ her, well, and personalize your product according to his/ her needs.

Here is a short infographic that shows what modern Chief Information Officers (CIOs) do to satisfy their boss: the clients or customers. Since, a CIO is a person who handles IT in an organization, it sheds light on the most important piece of software for any organization: a Customer relationship management/ CRM software. (84% of CIOs, surveyed, are investing on insight and intelligence on their clients, which is an important feature of a modern CRM software.)

To summarize, here are the major points that should make your customers happy:

  • Customer experience
  • Using Analytics for personalization (Analytics is an important feature of a modern CRM software)
  • People skills (how staffs deal with clients)

Apart from these, you may also consider making your customers a partner in your organizational decisions by leveraging social platforms like Facebook and Twitter.

Clients value an organization that values their opinions.

So, how do you make your Boss happy?

Travel transports me to some euphoric placetime. Once there, I, almost, only, meet beautiful people; see places that fill me with pure bliss; and face experiences that inspire me to be more of myself. Then I go back home and write about them. Email: thehoboist[at]gmail[dot]com

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