One of the largest generations in history is about to move into its prime spending years, those born between early 1980s and early 2000s, also known as, the Millennials. No wonder then, today’s travel industry is slowly waking up to their needs. What makes them different from the previous generation of travelers? If you are a travel expert, and you are able to identify the answer, then you are surely going to be one of the 21st century’s success stories. (If not, already!)
Millennial travellers are more likely to share their experience on social media and spend time and money meeting other travellers, just two of the reasons why all major brands are adjusting their products for the growing demographic.