what travellers want

What it takes to attract a modern traveler?

One of the largest generations in history is about to move into its prime spending years, those born between early 1980s and early 2000s, also known as, the Millennials. No wonder then, today’s travel industry is slowly waking up to their needs. What makes them different from the previous generation of travelers? If you are a travel expert, and you are able to identify the answer, then you are surely going to be one of the 21st century’s success stories. (If not, already!)

Millennial travellers are more likely to share their experience on social media and spend time and money meeting other travellers, just two of the reasons why all major brands are adjusting their products for the growing demographic.

— Samantha Shankman, Skift.com

From our months of research for Placetime, we found out several valuable insights on Millennial travellers. Here are some of our findings:

They want to be a part of the process: Millennial travellers want to be a partner in the booking process. They don’t want to be told what to do, or where to go, instead they seek experts who understood them, better, and allow them to be a partner in the process.

They adore technology and creativity: A travel expert who can demonstrate adequate technology skills and a hint of creativity in his approach could be an instant hit amongst these modern travellers. And once they find such a valuable expert, they’re more loyal than any other generations. Also, you can expect a lot of referrals from them!

A travel expert who can demonstrate adequate technology skills and a hint of creativity in his approach could be an instant hit amongst the modern travellers.

They are part of a sharing economy: They don’t believe in ownership, as much as the ease of access. That is why, companies like Uber, Ola, Airbnb are thriving. Time-sharing deals could be a hit amongst this generation. (Travel experts, please take note.)

They care about their environment: They are very empathetic, albeit, towards nature. Some travel experts arrange trips to the frontiers of Indian Himalayas bundled with a clean-up drive of the base village, which is an interesting combination of adventure and social cause.

And finally, they are dedicated to wellness: No one wants to go on a trek and be fed fatty/ oily food. The food should have the right amount of carbs and proteins for their well-maintained body and mane.

If you are fairly good at the above points, you would be much-liked by the Millennials – the emerging clients of the travel industry (or, any industry, for that matter).

What are your thoughts?

Travel transports me to some euphoric placetime. Once there, I, almost, only, meet beautiful people; see places that fill me with pure bliss; and face experiences that inspire me to be more of myself. Then I go back home and write about them. Email: thehoboist[at]gmail[dot]com

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