How marketing affects your beliefs
How many times have we experienced this (comment, below): we find something interesting on the internet; we get smitten by it; we buy it; finally, when we possess it, we realise that we’re not as…
How to get people’s attention (hacking cognitive biases)
Have you ever wondered why our clients ignore certain things and focus on others? Why is that if one person wants a certain product, all the others in the group want the same? Or,…
How to be your best (even when you don’t feel like it)
Have you wondered how Sachin Tendulkar or Lionel Messi could, ever, perform badly? They are supposed to be the best at their respective sport. If you look at their skills and talent, you’d never believe…
